George M. Smith III, President
After studying marketing and economics at University of Richmond, George pursued a career in direct response marketing, initially managing direct mail campaigns for a variety of large accounts including agencies, nonprofits, healthcare companies and financial corporations. During this full-time role, George continued employing the skills he developed during his writing fellowship and through his marketing coursework to provide freelance copywriting and writing consultation services in his free time. George’s insatiable desire to continue expanding his strategic marketing communications acumen led him to use this freelance experience as a springboard to a career in strategic, multichannel copywriting for agencies and organizations across an array of industries such as retail, higher education, nonprofit and financial services.
Seeking a high-touch, client-facing role that would also further advance his career, George later accepted an exciting opportunity in print and direct mail business development. In this Account Executive role, George quickly realized enormous success, winning substantial accounts with not only the highest quality print communications and direct mail services, but also with strategic campaign recommendations that competitors lack the expertise to offer.
An active member of the LGBT professional community, George attended his first NGLCC International Business & Leadership Conference in 2015. This experience inspired George to launch NimbleBridge: an enterprise that specializes in providing innovative communications and branding solutions to large organizations that demonstrate inclusive business practices to bolster their success and remain relevant in the twenty first century economy.
George spends his free time exercising, traveling, participating in outdoor activities and working on a memoir. He also volunteers his time to judge marketing competitions for DECA (“An Association of Marketing Students”) conferences, he serves on the Board of Directors for Richmond Triangle Players (an nonprofit theatre that focuses on LGBT subject matter) and he sits on Health Brigade’s (formerly Fan Free Clinic) Development Committee.
Besides NimbleBridge, George’s favorite bridge is the footbridge to Belle Isle in Richmond, Virginia because it leads the way to many fun-filled days of recreation on the James River.