Make the Most of Your Marketing Budget
In today’s fiercely competitive business environment, you need to maximize the effectiveness of every marketing dollar. NimbleBridge’s online Marketing Automation Storefront solutions can substantially reduce costs for your business and provide dramatic improvements in productivity for your marketing operations.
A Marketing Automation Storefront solution is a suite of technologies, production capabilities and fulfillment services that organizes, optimizes and streamlines your marketing materials supply and distribution chain. This solution can also provide a simple, user-friendly platform for creating and executing customized direct marketing campaigns.
How can NimbleBridge help you?
NimbleBridge will meet with you and your team to perform a comprehensive discovery and needs analysis to determine if you can benefit from a custom Marketing Automation Storefront solution.
Is Your Marketing Budget Going to Waste?
Research shows that for every $1 dollar you’re paying production vendors for marketing materials, you could be spending as much as $6 to $14 more developing, acquiring, managing and distributing those materials.
Optimize your marketing budget with a NimbleBridge Marketing Automation Storefront solution!
NimbleBridge can offer you significant, measurable cost savings across the entire marketing materials supply-and-distribution chain, combining online materials management and ordering, on-demand materials production and complete fulfillment services—all in one solution.
Let NimbleBridge’s Marketing Automation Storefront solution:
- Simplify and automate processes used to receive, manage and fulfill requests for marketing materials from field sales personnel, sales channel partners and other stakeholders.
- Minimize waste from marketing materials that become obsolete before they can be used.
- Eliminate the cost of storing and managing large inventories of marketing materials.
- Reduce the number of vendors and procurement transactions you need to manage.
Customized marketing materials delivered to your sales team when they need it
Getting the right materials to the right people at the right time is key to the success of your marketing and sales efforts. Conventional marketing materials supply and distribution chains are often slow, cumbersome and inefficient–frustrating everyone and too often resulting in over-ordering of materials that eventually become obsolete.
NimbleBridge’s Marketing Automation Storefront solution can make your marketing materials supply and distribution chains more flexible and adaptable by:
- Streamlining and automating the processes used to receive, manage and fulfill requests for marketing materials
- Reducing the time required to get accurate marketing materials into the field
- Making it quick and easy to update marketing materials, ensuring that your sales team is always using the most current materials
Your Message, Personalized
Today, more than ever, relevance is the essential ingredient of effective marketing. The trouble with one size fits all marketing is that it rarely fits anyone. Wouldn’t it be great if there were an efficient, affordable way to empower sales partners and other employees in the field to customize communications for their audiences without sacrificing control of brand messaging and presentation?
Your Messaging Problem, Solved
With NimbleBridge’s Marketing Automation Storefront solution, you can reap the benefits of customized messaging without bankrupting your budget or losing control of your brand. By combining powerful online document customization tools with the ability to produce materials in small quantities, NimbleBridge puts the power of relevant marketing at your fingertips and within your budget.
Ready to dramatically reduce obsolescence in your marketing supply chain?
If you are like many organizations, you may be spending at least 20% of your budget on marketing materials. You know the frustration of putting time, money and effort into developing new marketing materials only to find they become obsolete before they are depleted. Changes to marketing assets can turn a storeroom of materials into a very expensive recycling bin. One study found that more than 70% of companies don’t even track obsolescence. And of those that do, nearly half admit that 20% or more of their marketing materials are wasted as a result of obsolescence.* In another survey, more than half of respondents admitted to using obsolete materials. The only thing worse than wasting those materials is actually using them, which means your sales team has outdated information.
NimbleBridge’s Marketing Automation Storefront solution reduces obsolescence by eliminating the need to purchase marketing materials in large quantities. Because we use on-demand technologies whenever possible, the NimbleBridge solution enables you to acquire most marketing materials in small quantities, cost effectively. There is no need to maintain a large inventory and no worries that your materials will be obsolete before they get used.
*Understanding the Critical Factors to Achieving Marketing Supply Chain Operational Effectiveness & Optimization (CMO Council, 2010).