Marketing Automation Storefront Solutions
Marketing organizations face the challenge of delivering the right marketing messages to specific local markets while maintaining corporate brand identity. Manual and inefficient processes plague the marketing function, draining productivity and bottom line profitability.
Virginia Commonwealth University Upgrades Online Marketing Automation Storefront Solution
VCU, one of the fastest growing universities in Virginia, needed to upgrade their online marketing materials solution. Our challenges were to deliver a solution that consolidated accounting and ordering functionality, maintain their brand identity and provide a system that allows for customization.
Four Reasons to Use a Marketing Automation Storefront Solution
Marketers have turned their attention to increasing the efficiency of marketing operations. One area that offers huge opportunities for improvement involves the acquisition, management and distribution of marketing materials. A growing number of companies are implementing marketing automation storefront solutions.
Is a Marketing Automation Storefront Solution Right for my Company?
One area that offers huge opportunities for improvement involves acquisition, management and distribution of marketing materials. A growing number of companies are implementing marketing automation storefront solutions to streamline the marketing materials supply chain.
How Much is a Marketing Automation Storefront Solution Worth?
A marketing automation storefront solution enables you to eliminate some marketing supply chain processes and redesign others. These changes can result in lower costs or increased revenues. Whether a marketing automation storefront solution makes sense for your business depends on a few key factors. One factor is the number of requests for marketing materials that you receive, process and fulfill.
Ready to dramatically reduce obsolescence in your marketing supply chain?
How Much are you Really Spending on Marketing Collateral?
More than half of the total spend associated with marketing collateral results not from design and printing costs, but from product obsolescence and collateral management activities like procurement, fulfillment and inventory management. Gaining control of your marketing collateral spend.
Boost Channel Partner Marketing – Drive Higher Sales
Many companies that sell through indirect channels offer incentives to encourage their partners to market more aggressively. Some provide significant financial assistance for marketing purposes. A growing number of companies are using marketing automation storefront technologies to streamline processes required to create and execute customized direct mail and marketing campaigns.
Localized Marketing Made Easy and Affordable
One way to increase marketing relevancy is to customize marketing materials for local audiences. Localized marketing has traditionally been a cumbersome, time-consuming and costly process. But now, web-to-print technologies are making localized marketing both practical and affordable.